Case Study:

RGF International

RGF International

Job Scope

Content, Design

Date/Duration

Mutant began working with RGF International in April 2019, to develop, write and design multiple pieces of content for the Talent in Asia report.

Brief/Objectives

Mutant works with RGF to produce outstanding written material that boosts brand awareness, increases quality of leads, captures media attention and positions the company as a recruitment and HR leader across the region. Work includes long-form reports covering overall and industry-specific hiring, job and salary trends across Asia Pacific, as well as short-form content such as blogs, infographics and brochures. Beyond this, Mutant also supported RGF in the creation of its PR strategy to launch the results of the Talent in Asia report across Southeast Asia.

RGF-Consumer-cover

Results

0
pieces of
media coverage
> 0 mil
people reached across
4 countries

The 2019 RGF Talent in Asia Report garnered 50 pieces of media coverage in three languages across four countries, reaching over 13 million people. Based on these results, RGF decided to continue the relationship with Mutant, expanding the scope of work to include a salary trend report, website content and a refresh to their brochures in addition to a 2020 edition of the Talent in Asia Report.

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RGF-Consumer-spread01
RGF International Recruitment has been working with Mutant for branding and marketing - including marketing content, idea creation and media executions - for a year now, and it has been a great journey. The team at Mutant are very professional, disciplined, perceptive and creative, giving us end-to-end solutions and outcomes to achieve our marketing objectives. Also, each individual is great to work with, and we are very proud to have found such a great partner.

Aya Tanimizu

Head of Marketing, RGF International Recruitment

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