Everything You Need to Know about 360-Degree Branding in 2024
Dive into the rising influence of audio content, discover how brands leverage podcasts for strategic communication, and learn why partnering with a PR agency can maximise your impact
Amplify Your Public Relations Campaign Through Podcasts
Dive into the rising influence of audio content, discover how brands leverage podcasts for strategic communication, and learn why partnering with a PR agency can maximise your impact
สร้างความปังแบบฉ่ำๆ รับสงกรานต์: Mutant แนะนำแนวทางสำหรับแบรนด์ตะวันตกเพื่อสร้างสรรค์แคมเปญสงกรานต์ในไทย
เทศกาลสงกรานต์ในประเทศไทย เป็นช่วงเวลาที่หลายคนตั้งตารอ นอกจากคนไทยแล้ว เทศกาลสงกรานต์ยังมีชื่อเสียงในระดับนานาติ รู้จักกันในชื่อ Water Festival หรือเทศกาลน้ำ ...
How Corporate Brands Can Infuse a Sense Of Fun Into Social Media
Learn creative ways corporate brands use humour, trendjacking, memes, sarcasm, behind-the-scenes glimpses, and interactive content to connect with audiences.
What Western Brands Need To Know About Songkran In Thailand
Thailand's Songkran Festival, or Water Festival, is considered Thai New Year and is a highly anticipated event symbolizing purification, renewal, and celebrati ...
A Guide To Fostering Strong Media Relationships During Ramadan
Ramadan, which began this week, is one of the most significant religious events in Southeast Asia – and is often considered a great time to reach consumers who ...
The Enduring Relatability Of Taylor Swift: What Brands Can Learn From The Superstar
No matter where you look, it’s hard to avoid Taylor Swift. Whether it’s a new album announcement, her romance with a professional athlete, or the economic impa ...
Optimising Your Budget for PR and Content Marketing
Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people, but are expected to produce ...
Pushing Mental Health Conversations Beyond October
October is typically when we talk about the monsters under the bed and the ones in our heads. In the world of public relations (PR), there is a natural incl ...
How Company Cultures Help Drive Positive Publicity
Positive publicity is not something that can be manufactured – it’s a byproduct of a company’s authenticity and commitment to its values. When a company is loo ...
Addictive By Design: How Do We Utilise Social Media?
Social media has an undeniable grip on our lives. What began as a tool for connectivity has evolved into a multifaceted platform with opportunities for network ...
Public Relations 101: For the Healthcare Industry
Healthcare is a broad umbrella term, and managing public relations within the industry can be challenging. Our PR strategy for healthcare has a direct impact o ...